Perth Concert Hall

by / Friday, 24 July 2015 / Published in Case Study
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Perth Concert Hall, Scotland’s newest, opened to the public in 2005.

Ten years ago, the need for wifi access in public buildings accommodating hundreds of people was not appreciated and consequently, but perhaps not surprisingly, the Concert Hall lacked in-building wifi.

This meant that few if any people attending events in the Concert Hall could gain internet access. And, critically for the Concert Hall’s operators, the opportunities to engage with patrons, staff and guests, to understand their needs, market its products, services, and future events were absent.

The wifi solution delivered by 802 Event WiFi has delivered beyond the original services requirement – internet access, specific applications during events and a simple social media log in with a sophisticated data capture suite for client engagement and ongoing marketing campaigns.

Expert in specifying the right solution for each individual customer, for the Concert Hall, 802 Event WiFi suggested, in techno-speak, a Ruckus CPE solution ZD 1100 supporting 12 x ZF access points, with HP switches and Sense firewall and router.

This solution is supported by HP edge and core switches, Sense firewall and router; a dedicated captive portal solution was provided to offer marketing suite tools, analytics and data capture with demographics. A RepeatIt Trinity PtP radio link was also added to connect the Concert Hall’s second site to its corporate network.

This installation supports up to 1,800 concurrent connections, offering Concert Hall patrons and staff ready access to internet sites, social media and in-house corporate applications.

pch-day (2)Wendy Niblock, manager at Perth Concert Hall, said: “We are a highly-successful organisation with over thirty awards and accreditations for our productions and events. As a venue rated with 4-stars by Visit Scotland we realised that we needed to have first rate wifi to fulfil our obligations to our patrons and to give ourselves greater understanding of their needs.

“The dedicated captive portal allows us to enhance our customer base and manage our interaction with our patrons through social media platforms. We can also run splash pages to tell our users about current and future events, with promotions such as early bird bookings, ticket upgrades and other offers.”

Perth Concert Hall’s wifi installation supports full voice services and is used also by stage management in live productions to manage lightening and sound quality.