Hamilton Park Racecourse

by / Thursday, 24 September 2015 / Published in Case Study
Hamilton Racecourse

Hamilton Park Racecourse is a thoroughbred horse racing venue in Hamilton, Scotland just to the south of Glasgow. As a flat racing course, its season runs each year from May to October.

Racing has been staged in Hamilton since 1782 and the present racecourse opened in 1926. Since 1973 it has been owned by the Hamilton Park Trust which ploughs back all profits into developing the course. As well as racing, Hamilton Park is noted for its live music events and its continuing growth as a venue for conferences, weddings and events.

The management team at Hamilton Park, set upon delivering a fully-connected race day experience for its thousands of race day attendees, approached 802 Event WiFi for a solution.

Accordingly, 802 delivered a high density WiFi solution based on Xirrus. Technically speaking, the solution included XR620 802.11ac internal access points and XR 4000 Series Wireless Array with central cloud management suite.

The deployment also included dedicated HP edge and core switches with Sense Firewall and Router services. Additional Siklu Radio PtP links were installed to provide Wireless Gig connectivity to corporate Marquees within the grounds.

Finally, a dedicated Captive Portal solution was provided to offer a marketing suite, analytics, data capture and demographics.

The 802 Event WiFi installation provides full interactivity throughout the grandstand, enclosures, grassed areas, hospitality suites, bar areas, marquees and the open area at the front of the grandstand.

Racegoers and other attendees have simple, fast internet access to feature-rich content including Social Media, online betting, promotions and much more.

Social Media login also gives the management team access to customer demographics, something that was not possible before, to create more meaningful dialogue and enhanced personal interaction with customers.

Marketing and promotional campaigns too are customer specific, catering for the needs of all patrons, while corporate clients now have state-of-the-art WiFi facilities for concerts, events, exhibitions and seminars.

Vivien Kyles, Chief Executive, said: “We were determined to offer guests the ultimate experience when they visited Hamilton Park Racecourse and our investment in Wi-Fi was part of that commitment.

“We were impressed by the faultless manner in which the 802 Event WiFi team went about its business. They engaged readily with all our relevant stakeholders and provided expert guidance on best practice. My expectations were high after initial meetings and the team certainly delivered.

“We are proud to lead the way with the services and events we offer to our visitors, and our complimentary WiFi is a prime example of this.

“We have been delighted also by the reaction of our customers: since the WiFi system has been in operation both the public and the media have been impressed, one racing journalist even going so far as to describe it as ‘the best in any press facility in racing’.

“Combined with our improved hospitality areas, grandstand and facilities, our WiFi installation adds to a fantastic day or night out for guests and ensures that Hamilton Park Racecourse will remain, long into the future, a first class venue.”

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